Two athletes of equal skill began a season. One finishes the season 3rd in MVP voting and secures a sponsorship deal with a local furniture store for $1 million; the other finishes the season 9th in MVP voting but secures a shoe deal worth $100 million. What is the difference between these two athletes? The one depositing $100 million has a distinct and marketable brand, the other does not.
At Inertia, we spend time with our athletes and dive deeply into their personality to help them build a desireable, maketable brand. We then maintain that brand over a long period of time through meticulous attention to detail and powerful outreach.