Michael began his involvement in sports at a very young age, and participated in most major sports throughout high school. Playing soccer, basketball, football, baseball and even doing gymnastics and karate, Michael knew a healthy sports background provided not only a physical outlet but a tempered mindset that would benefit him for years to come. Growing older, Michael began applying those tenets to the digital space, quickly excelling at anything he put his mind to. By 2008 Michael had grown many successful businesses, but found his true passion in digital advertising. Upon launching Helix House, he truly knew he had found a lifestyle that provided the passion and performance of sports, as well as the ability to dive into the details and, like any star athlete, truly hone his skills to become one of the industry’s elite.
Isaac has been passionate about sports since he was five years old and first picked up a basketball and starting shooting hoops. Since falling first in love with basketball, he was turned on to baseball and never looked back. As a left handed pitcher, he was able to play at the professional level for over seven years, all after receiving a hip replacement surgery. His tenacity to improve his craft during his professional baseball career has spilled over into his digital marketing role with Inertia, and is of great value to the clients he represents. He does not accept anything less than excellence for himself and those he represents.
Conner was an outstanding basketball player in his youth, receiving a McDonalds All-American Nomination in high school. Although his college career was short lived, Conner found a new passion in digital media. Conner is always looking for new trends and ways to interact with users. As the lead social media strategist, Conner can take your social media page to the next level!
An avid rock climber and basketball fan, Nathan Rea, Inertia's in-house writer has never backed down from a challenge. Whether he is taking the most brutal route to the top, the hardest defensive assignment on the court, or writing his own bio, he doesn't rest until he has reached the peak, shut down his opposition, and made himself sound absolutely incredible. Passionate about the intersection of sports, culture, and media, Nathan specializes in helping athletes connect with large, passionate audiences by telling meaningful and relatable stories. For Nathan, there are no half measures. He will climb until his hands bleed and run until he can't stand. His knowledge about basketball is as deep as it is annoying to his friends (very). Do you want to know who the Sun's 15th man was in 2005? Or who the next great Slovenian shooting guard prospect is? Or who was the 20th pick in the 2009 draft? Just ask away.
Joshua Schoen, born and raised in Phoenix, Arizona, grew up playing many different sports but began to solely focus on tennis at age 10. He choose tennis, which he began playing at age 3, over basketball, baseball, and soccer. Joshua played junior tennis all throughout his youth, traveling all around the country competing in junior tournaments. After high school he went off to college where he played tennis collegiately. Joshua finished his 4 year college career with a 69% winning percentage in singles play at spots #1 and #2 in his team's lineup. Today Joshua is still very active in sports, still loving to play tennis, as well as golf, squash, and basketball. Combining his knowledge of digital marketing and sports Joshua is certainly an essential part of our sports marketing division.
Lindsay is a graphic designer with over five years of experience strategizing, designing, and executing media campaigns. With her expansive background in team sports, she’s learned the true value of teamwork and dedication and applies that in her work everyday. An expert in Photoshop and Illustrator, she has the ability to take your brand to the next level. She’s a creative thinker which translates into excellent problem solving skills, innovative designs, and inventive ideas. Always on the forefront of design trends, you can be sure she’ll know what’s new and hot.
Alona Rudnitsky started playing soccer at the age of 7, and quickly excelled at the sport. However, as she got older, she stumbled upon tennis and it became her true passion. Playing tennis up until college, she used the sport as moment in her day to truly be able to be free from social pressures. She always found that after a few sets, the stresses of her days just seemed to melt away. Today, Alona is all about fitness. As we are writing this Alona is currently weighing out her food and sticking to her 1748 a day (yes, an exact number) caloric intake. Quickly changing during the middle of the day means she will be heading out for an mid-afternoon intense workout, channelling the tennis of old and releasing her stress to become the best, and most focused, leader she truly can be.
Gabbi’s life has always revolved around two things: competition and sportsmanship. Whether it was training for a gymnastics event, working on her backhanded serve in tennis, or preparing for a rugby match, Gabbi has always approached a challenge with a thoughtful mind and plan for execution. Aside from discipline, her participation in a wide variety of sports taught her the values of constructive criticism and teamwork. She was able to bring these lessons into all other aspects of her life, including her four years at college and the professional working environment. By applying her innate knack for competition and quality, she is able to provide superior digital marketing services to Inertia and its unique client base.
Since early childhood Marina was fond of the arts, but her true passion came to her as she walked in to the dance studio for her first time. She carried this passion through years reaching the semi-professional level of dance. Constant development and enhancement of her skills led to the quest for perfection which Marina brings with her wherever she goes. Her craving for perfection creates improvement to enhance overall operating efficiency of the organization she represents. Marina's easy going personality always creates an atmosphere of trust and authenticity.
Michael played football and basketball starting in 3rd grade and decided to stick with football through his childhood. To this day he is fascinated by the sport and takes pride in knowing more about NFL history than probably 95% of the population. His love of marketing and sports provides him with a combination that provides him the ability to deliver the highest quality of service to any of Inertia's clients.
At Inertia, we are a team of experienced digital strategists, web designers, content creators, and relationship cultivators that are capable of effectively managing our athlete’s online presences to produce optimal reach to their fan base. We do this through creating excellent relationships, content, websites, branding, and communicating with our clients and our client’s agents.
Over all else, we value and care about the relationships that we build with our clients and their agents. We love watching those relationships grow over the duration of an athlete’s career and we love watching our athletes crush it on the field while we crush it for them in the digital wilderness.
All of the athletes that we choose to work with are not just our clients, they are our partners. Our team values strong partnerships that can stand the test of time and adversity. We work with winners and those that desire to be excellent people both on and off the field.